Press Release: Unveiling Our Latest Jewel Change Airport Boutique

ORIENT CROWN opens their acclaimed flagship store in the remarkable Jewel in Changi


June 2019, Singapore; ORIENT CROWN, the young company specializing in high-quality watch winders for the discerning watch collector is proud to announce the launch of its flagship store, located in the incredible surroundings of Jewel in Changi Airport. After officially opening its doors on 11th April 2019, the store has attracted a lot of interest from customers old and new. With a product range that is redefining the luxury winder market, ORIENT CROWN have created a bold, welcoming space that features exquisite materials and craftsmanship, reflecting their impressive product range perfectly, with the unmatched surroundings of the Jewel in Changi adding to the wonderful ambience.

Inside the store, with its impressive marble floor and eye-catching artwork and colour providing a wonderful backdrop to the huge array of wonderful watch winders, watch enthusiasts can find the perfect accessory for their collection. From single winders to large cabinets, all created with quality materials and incredible craftsmanship, the attention to detail is clear in every piece. Renowned for their incredible value without ever sacrificing quality or usability, ORIENT CROWN watch winders have been challenging industry norms since their launch.

The launch of this flagship store, set within the fantastic Jewel in Changi, is a landmark event in the company’s history, offering discerning consumers the ability to see the entire range up close in one location. Watch ownership is a tactile experience, and here ORIENT CROWN customers can see and touch the beautiful materials for themselves when choosing the perfect winder for any collection.

ORIENT CROWN winders use only the highest quality components, including state of the art Japanese motors for fine control and longevity. Coupled with the finest materials, innovative design and incredible craftsmanship in every piece, they epitomise the appreciation of quality that watch enthusiasts enjoy.

“It is a very proud and important moment for us.” notes Mr Waleed Abumazen , ORIENT CROWN director , ”Not only in creating the perfect space to sample our entire range of watch winders, showcasing the customization potential of our innovative bespoke solutions, but to have this space in the prestigious surrounds of the Jewel in Changi itself. We have had incredible feedback from existing customers and those discovering the brand for the first time, we couldn’t be happier with how things have gone”.

The Jewel in Changi is an incredible space, blending nature with cutting edge architecture to create a mesmerizing space that is an attraction in its own right. With entertainment, high-end stores including the new ORIENT CROWN flagship, fine dining and a hotel, all directly servicing the airport passenger terminals, it is a beautiful location that is focused on quality and detail. The perfect partner for ORIENT CROWN’s range of watch winders, this amazing space features an incredible glass dome, with the world’s tallest indoor waterfall and natural forest area that brings nature’s beauty to the retail experience.

The new ORIENT CROWN flagship store is open now in the heart of Jewel in Changi, with a dedicated team ready to help customers find the perfect watch winder for any collection. You can find more details about ORIENT CROWN’s extensive product range at and visit the store itself at 78, Airport Boulevard, #l1-236/237, Singapore 819666.